The Cult Your Brand Podcast
The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty.
In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity.
We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate.
Episodes
10 episodes
010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story
DESCRIPTIONJeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine ...
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Episode 8
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52:47
009 - Craig Arthur: from Professional Gambler to Branding Wizard
Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains. Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept ...
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Episode 9
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1:26:03
008-Matthew Burns: How Do You Build Trust Before the Sale?
You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. But you've done that. Turns out, they resist...
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Episode 6
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1:03:25
007 - Matt Armstrong - How "Mr. Accountability" lost 200lbs Making One Tiny Decision
Matt Armstrong was miserable. He weighed over 400 pounds. Everything he did required more energy than he had. His world shrank to the distances he could walk - which wasn't much. Then one day, he made one tiny decision. And it changed l...
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Season 1
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Episode 7
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39:44
006 - Michelle Cirocco: Real Transformation From Prison to C-Suite:
The judge gave her the maximum prison sentence "because she knew right from wrong." That's when Michelle Cirocco began her personal transformation. From the bottom in prison, Michelle has risen to the C-Suite in one of the most innovativ...
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Season 1
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Episode 6
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49:26
005 - The Bicameral Brain: Thinking, Flow States and Meditation
An wide-ranging conversation between hosts Jack Heald and Matthew Thornton covering the two hemispheres of our brains, how it affects our thinki...
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Season 1
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Episode 5
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49:08
004 - AJ Patton Succeeds in Cultures 1Where Others Won't Even Try
When AJ Patton heard a pitch for a solar energy project, he realized he could solve two huge social problems at once: affordable housing and renewable energy. He quit his job as an investment banker to fulfill his vision. His new company, 548 C...
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Episode 4
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1:12:46
003 - Katherine Halpin - From a Lifetime of Failure to Smashing Success
Katherine Halpin had a lifetime of failure and disappointment. A look in the mirror revealed the source of her problems. So she swallowed hard and got busy changing her attitudes and adopting new habits. Her story of personal transformation wil...
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Episode 3
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1:14:32
002 - Sean Zimmerman Created a Better Kind of Office Workspace - and It's Delicious
Sean Zimmerman created a better kind of real estate office. It's cleverly disguised as a coffee shop, restaurant and co-working space. His ideas on how a workspace reflects a company's values led him to create a productive, social, and collabor...
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Episode 2
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52:08
001 - Roseann Higgins Is Way Better at Picking Your Mate Than You Are (The Stats Prove It)
Roseann Higgins, the Millionaire Matchmaker, transforms the most intimate relationships anyone experiences: marriage. Her success as a matchmaker is absolutely unrivaled. For 25 years she's found the perfect life partner for eligible bachelors ...
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Episode 1
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1:14:14
