The Cult Your Brand Podcast
The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty.
In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity.
We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate.
The Cult Your Brand Podcast
010 - Crafting Meaning: Jeff Sexton on Branding & the Human Need for Story
DESCRIPTION
Jeff Sexton joins Jack to discuss how storytelling shapes persuasion, from children’s disputes to iconic ad campaigns like Cadillac’s “Penalty of Leadership.” He reveals how controlling a story’s beginning can redefine its meaning, offering businesses a way to craft authentic, meaningful brand identities. This episode is a must-listen for anyone seeking to understand the intersection of narrative, branding, and human connection.
BIG IDEA
Jeff unpacks how children’s squabbles reveal the essence of narrative control—shifting the beginning of a story to change its meaning—and connects this to iconic advertising campaigns like Cadillac’s “Penalty of Leadership.”
At Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it.
Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk.
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