The Cult Your Brand Podcast
The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty.
In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity.
We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate.
Podcasting since 2019 • 9 episodes
The Cult Your Brand Podcast
Latest Episodes
9 - Craig Arthur: from Professional Gambler to Branding Wizard
Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains. Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept ...
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Episode 9
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1:26:03
8-Matthew Burns: How Do You Build Trust Before the Sale?
You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. But you've done that. Turns out, they resist...
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Episode 6
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1:03:25
7-Matt Armstrong, "Mr. Accountability" - How he lost 200lbs by making one tiny decision
Matt Armstrong was miserable. He weighed over 400 pounds. Everything he did required more energy than he had. His world shrank to the distances he could walk - which wasn't much. Then one day, he made one tiny decision. And it changed l...
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Season 1
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Episode 7
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39:44
6-Michelle Cirocco - From Prison to the C-Suite: This is Real Transformation
The judge gave her the maximum prison sentence "because she knew right from wrong." That's when Michelle Cirocco began her personal transformation. From the bottom in prison, Michelle has risen to the C-Suite in one of the most innovativ...
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Season 1
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Episode 6
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49:26
