The Cult Your Brand Podcast
The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty.
In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity.
We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate.
The Cult Your Brand Podcast
4-AJ Patton Succeeds in Cultures Where Others Won't Even Try
When AJ Patton heard a pitch for a solar energy project, he realized he could solve two huge social problems at once: affordable housing and renewable energy. He quit his job as an investment banker to fulfill his vision. His new company, 548 Capital, combines solar energy with low-income housing in one of the neediest areas in America: the south side of Chicago. And he is succeeding where others don't even dare to try.
We talk with AJ about how is able to win the support of communities that are traditionally hostile to development work. His story is one worth hearing.
Host: Jack Heald & Matthew Thornton
Guest: AJ Patton
Website: 548 Capital
- Learn how to Cult Your Brand.
- Who are these Wizard of Ads people and what are they all about?
- Explore the magic which is the Wizard Academy.
