The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty.
In a time when people care more about reasons to hate one another, we talk with the people who specialize in reasons to love, people with a track record of creativity.
We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate.
Jack Heald created Cult Your Brand when he discovered the surprising truth that loyalty is a reflexive response to a set of emotional triggers rather than a rational decision.
On the podcast, we interview people who've successfully made huge changes to themselves or for other people. We explore the common factors that make big change possible, and try to find out what failed and why.